It helps visually impaired users consume your content and engage with it. Improved AccessibilityĪccessibility is critical when running digital campaigns. You can use this data to finetune your campaigns according to the content that performs well. The content engagement section is a goldmine of engagement metrics from views to impressions to performance and more. The Content Analytics dashboard gives insight into audience data and top-performing content.Īudience data gives you a breakdown of where your audience works, their titles, and their geographic location. That’s why LinkedIn has improved its analytics dashboard with the Content Analytics tab. Content AnalyticsĪnalytics play a huge role in running successsful B2B marketing campaigns. Getting your product listed will go a long way in boosting your visibility. With over 90,000 products listed on LinkedIn, the platform is fast becoming a B2B product search engine. You can also highlight 9 customers for social proof. To make your Product Pages stand out, you can add up to 5 images or videos. Publishing Product Pages gives your products more visibility and helps you reach your target audience easily. LinkedIn recently launched Product Pages to help users search for products on the platform. Here are the top updates you need to know: Product Pages Keeping abreast with these updates is essential if you’re to crush it on LinkedIn in 2023. LinkedIn is always evolving, improving old features and bringing new ones to the platform. In the end, you’ll be well-versed on how to leverage this social network with over 900 million active users. That means learning how to post on LinkedIn is essential if you want to stand out and drive engagement.įortunately, this guide exists to teach you exactly that. For instance, the content shared on LinkedIn between July and September 2020 was 50% more than that shared between April and June of the same year. LinkedIn is growing fast, with more content getting published each day.
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